Belfield Launch Mr. King’s Luxury Branded Belgian Chocolate Melt In The Middle Puddings

Moist Belgian chocolate sponge with a gooey-centred Belgian chocolate sauce

Belfield has created a new luxury Mr. King’s range of cakes and desserts, providing “premium products at affordable prices.”  The range will include only the finest ingredients, including premium Belgian chocolate.  The first in the range is a decadent, luxury Belgian chocolate melt in the middle puddings to both the retail and food service markets.  From frozen to plate in under a minute, the gooey centred Belgian chocolate pudding truly is the most convenient luxury dessert.

The luscious dessert is currently available at various retailers, RRP £1.49 for two servings.  The larger 24 servings pack for food service is available in a choice of three sensational flavours – Belgian chocolate, Belgian chocolate and raspberry or Belgian chocolate and pear, catering to all tastes.

These debut desserts in the new ‘Mr. King’s luxury range’ are a taster of things to come.  With many other offerings in development including pavlova’s in two of the UK’s favourite flavours, raspberry and sticky toffee.  Keep an eye in the frozen aisles for exciting things to come.

The ‘Mr King’s Luxury’ range is an additional to our original Mr. Kings dessert portfolio of over 20 products including delicious profiteroles and chocolate coated éclairs.


Belfield supplies the food retail and food service sector with a range of quality products imported under exclusive agreement with the company’s overseas manufacturing partners, these can be own label or branded goods.

Belfield also sources new products which can be made bespoke to any requirements or tailored to an agreed price point.

Established in 1989, and with a turnover of around £50m, Belfield benefits from Yearsley Group’s vast storage capacity at 13 depots throughout the UK and a fleet of over 300 varied use temperature controlled vehicles Belfield is part of Yearsley Group’s food sales division, which also incorporates Yearsley Food Sales and IcePak which, between them, offer more than 1,500 individual product lines and one of the most extensive portfolios of ethnic certified products in the UK.

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