New brand identity for UK’s leading frozen food sales and logistics operator

Yearsley Group has unveiled a complete re branding for all its business divisions, including new logos and vehicle livery. New websites including a new corporate site will be rolled out throughout the first half of 2013 to support the rebrand.

The brand re-launch was undertaken for several reasons; To modernise the logo and corporate image of the group as we move forward, without totally moving away from our heritage; retaining the strong impact our vehicles currently have on the road. One brand image across our vehicles, literature and electronic media, which could be adopted across both trading divisions – Food and Logistics.

Yearsley Logistics now incorporates all aspects of the supply chain including frozen, ambient and freight forwarding and this is what will now be displayed on our vehicles and stores. Yearsley Food incorporates Belfield, Yearsley Food Sales, IcePak and Lucky Red companies, with the logos being changed in line with the group theme.

Commenting on the re-brand, Managing Director, Harry Yearsley said; “It has been another exciting period as the company continues to grow and expand, despite the current financial climate. The last 12 months has seen the acquisition of Hams Hall, the building of the 40,000 pallet expansion at Heywood as well as the recent additions to our fleet of 300+ vehicles. This re-branding activity is another way in which we are taking the company into the future, re-affirming our position as one of the UK’s leading frozen food distributors and logistics providers”.

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