Yearsley Group Vehicle Goes Diamond

Decked out in a “diamond” livery, both unit and trailer are bound to make a statement as they travel up and down the UK making deliveries to retailers, foodservice and manufacturers from each of Yearsley Group’s 12 depots.

The idea for the design came from employee Adam Hepton who, whilst mainly selling seafood and fish for IcePak, also “fuels” his passion for wagons by driving for the company occasionally at weekends.

Once the design was approved the next task was to determine who of over 300 drivers employed by Yearsley Group should drive it!!! The company has a strong driver retention level with 23% of drivers having been with the company for over 10 years, this made the decision difficult. Based on length of service, exemplary attendance record and shift pattern, Craig Wells an employee of 20 years was given the enviable task of driving the vehicle up and down the country. Craig said, “I am very excited at the prospect of driving this one-off truck. I love driving and taking care of my vehicle and I am looking forward to it being admired on the road. By visiting you can see where I will be each day and what the diamond vehicle has been up to.”

The 60th wagon will be very busy this year, as well as its usual deliveries it will be attending carnivals, visiting all Yearsley Group depots, showing at Truckfest and being guest of honour at the spectacular Gala Dinner for 900 employees which will be held in June.

Managing Director Harry Yearsley commented, “We are thrilled with how the wagon looks and are sure it will stand out on the roads. This special vehicle is just one of many things planned for 2015 to celebrate our diamond year. Other events are that every employee with get an extra day’s holiday on their own birthday and during the year Yearsley Group are also planning to raise £60,000 for various charities both local and national, throughout the UK.

Join our Facebook and Twitter competition* for the most unusual place that the Diamond vehicle is spotted. Take a picture, note the location and date and upload to  or tweet the image with #YG60 on twitter. The most unusual will win a limited edition model of a Yearsley Group vehicle.  Competition closes on 31st Dec 2015.

*(Competition T&C apply see website for details)

Picture shows from left to right, 60th wagon driver Craig Wells Managing Director Harry Yearsley, Adam Hepton and Will Maycock

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